LDN Features started in the summer of 2019 as just a random, potentially one-off live session in my eyes. I just took it as a day to hang out with Andy, Sam, Chris, and Sean and shoot them making some music with a couple of artists. Not even a year later, LDN has grown into a full family of regular faces with three series of content in the bag!
My current responsibilities in the LDN machine are pretty much all of the visual output, making sure it all heads in the same direction and stays on-track with the loose brand guidelines we have in place; directing, shooting and editing the music videos, leading and editing the interviews, photography and graphic design, and editing promotional social media assets. It sounds like a lot, but we’ve got a pretty streamlined system in place for it all!
What I really dig about LDN is that the guys are totally up for me experimenting with my music videography, live music photography, and just video production in general. Just keeping tabs on what people are up to on social media - musically and visually - changes so regularly, it’s fun to have something that I can practice different visual ideas on without having to risk creating an unhappy client.
Fortunately, production on Series 03 wrapped before COVID-19 became a problem for us, so we could focus on post-production and promotion of our biggest and most diverse collection so far! We had artists from all over the world; Australia, Sweden, the US, Ireland, Spain to name a few, and performances from all over the spectrum of genre.
