“Hey, I have this idea for something I wanna try out at Brighton,”
“Okay, cool!”
That’s pretty much how this video came about.
I’d been thinking about the idea of an EPK (Electronic Press Kit) video being something more experimental than just a self-indulgent trailer. I feel like it should be individual to the artist. Really encapsulate them visually, mentally, and audibly.
Read MoreI met Adée whilst in Sweden on tour with Elle Exxe last year. We clicked straight away, talking about her and my influences from the Hip Hop world. I talked to her about how her delivery reminded me of Vic Mensa and the content was very Noname-esque. It was refreshing to come across someone who got what I was talking about in ideas, and was very gracious about the fact I was slightly deafened by the venue’s sound system and the fact I’d had something like four hours of sleep the night before.
Read MoreI had a lot of fun in Sweden. Not a lot of sleep, but a lot of fun. I met a lot of nice people, bumped into someone I knew from university, and launched Underdog Media on my 27th birthday, on a bus from Stockholm to Örebro after staying up until 4am the night before double-checking every link and detail of the site and showreel.
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