Posts tagged Adée
Adée - A Portrait

“Hey, I have this idea for something I wanna try out at Brighton,”

“Okay, cool!”

That’s pretty much how this video came about.

I’d been thinking about the idea of an EPK (Electronic Press Kit) video being something more experimental than just a self-indulgent trailer. I feel like it should be individual to the artist. Really encapsulate them visually, mentally, and audibly.

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Adée - Hold It Against You

Not long after I’d met Adée in Sweden last September, we’d started talking about potentially collaborating when she was working in the UK in November. I’d pitched her a rough idea I had for a music video inspired by the methods and mindset of BROCKHAMPTON.

It was something that had been rattling around my head for all of summer, that idea of how fast we consume new content and how quickly it becomes irrelevant - post something on Instagram right now, it’ll be so far down everyone’s feeds in a couple of hours, a lot of your followers/friends/family won’t see it.

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Adée - International Women's Day 2019

I met Adée whilst in Sweden on tour with Elle Exxe last year. We clicked straight away, talking about her and my influences from the Hip Hop world. I talked to her about how her delivery reminded me of Vic Mensa and the content was very Noname-esque. It was refreshing to come across someone who got what I was talking about in ideas, and was very gracious about the fact I was slightly deafened by the venue’s sound system and the fact I’d had something like four hours of sleep the night before.

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